The Fitzwilliam Hotel, Belfast

Freshwater’s brief was to achieve coverage in target local, regional, national and trade publications to launch the opening of the Fitzwilliam Hotel in Belfast.

We set about  promoting the venue  as a top new destination, with an emphasis on its superior food and drink offering aimed at driving local and regional footfall. In addition, our team arranged bespoke press trips  to secure features across travel, design and interiors titles.

A schedule  of 33 press releases were drafted and issued to a targeted base of media contacts, along with seven promotions, and a total of ten press visits were coordinated with the hotel playing host to journalists from key national, regional and local media. 


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Impact Report 2017

Impact report 2017