Digital innovation set to take the spotlight at the Online Influence (Oi) conference 2016

Global companies will come together this month at Wales’s largest social media and new technology event.

Google, Buzzfeed, and Unilever are just some of the big names set to descend on Cardiff on 21 April for the Online Influence (Oi) conference 2016, where more than 450 delegates from across the UK will hear about the latest online and mobile marketing capabilities from some of the world’s leading experts in digital technology.

The conference will comprise of four keynote speakers and six masterclasses, focussing on digital, mobile and social media, with the use of online content, video and messaging apps taking a particular emphasis. Other hot topics will include instant messaging, dark social and social data.

The day will see Jeremy Waite, head of digital strategy at Salesforce, kick off the conference as a keynote speaker to discuss email, mobile and social business. Jan Wiechers, brand evangelist at Google will discuss helping the company prepare for the digital age.

Buzzfeed’s head of brand partnerships, Simon Low, will attend for the first time to talk about the website’s innovative use of content, which has reshaped the digital landscape worldwide,  making ‘listicle’ the buzz word of the moment.

Representatives from Unilever and the World Wildlife Federation (WWF) have also been confirmed as speakers, with the WWF’s social media manager discussing the organisation’s recent #EndangeredEmoji Twitter campaign.

Freshwater is showing its support for the digital world with its sponsorship of the event, which is being held at the Royal Welsh College of Music and Drama.

Aled Edwards, director at Freshwater, said: “As an integrated communications company that offers digital solutions, coming on board with the Oi Conference was a natural fit for us, and it is great to see such globally respected businesses coming to Cardiff to discuss these topics, showing businesses of all kinds how to maximise opportunities through online content.

“The digital world is a constantly evolving platform for sharing news and information so it will be interesting to hear from the world’s largest companies about what they predict for the future.”

For more information about the conference or to book your tickets please visit

Headquartered in Cardiff, 
Freshwater communications consultancy offers services including public relations, strategic brand advice and graphic and digital design for a range of clients across the UK.


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Impact Report 2017

Impact report 2017