On the 20th February, fashion brands will showcase their next season collections at London Fashion Week (LFW). Freshwater’s Sarah Bartlett gives a run-down of what to look out for…
Ahead of LFW, fashion designers, students and buyers alike came together at Pure London to get an advanced glimpse of what’s (quite literally) in store for the fashion world next season.
Attendees at the event got an exclusive insight into what we’ll be wearing and what consumers will be buying six months from now, based on predictions from pre-fall designer collections.
So, what do the experts predict retailers should be stocking come Autumn?
As usual, there are some current trends that will weave their way into the next season. The most prominent of these is likely to be the 1970s influence, which was seen across the board in SS15. The masculine silhouette that has dominated for the past few seasons is still the preference, but this will be updated with feminine touches.
In terms of colour, it’s less 50 shades of grey and more shades of brown, from chocolate through to chestnut. These are broken up by orange, decidedly the ‘bright’ for the season. According to buying insight, consumers are also getting more and more comfortable with the Winter pastel, so expect to see these feature in more experimental ways.
Interestingly, like the rest of the consumer world, the fashion community will be giving itself a makeover to fit in with today’s ever-changing, technology-dependent society. Bags will have strong, functional structures, with multiple pockets for every essential gadget.
Shoes will be generally flat or with a chunky heel – no girly stilettos in sight. Most of us can breathe a sigh of relief as our trusty Chelsea boots are still bang on trend for another year.
Of course, fashion designers are hugely creative and avante garde, so anticipate a few curveballs to be added into the mix this month at London Fashion Week – think last year’s supermarket-inspired catwalk by Chanel. Nevertheless, we expect to see a lot of these trends making their way to both high end and high street shops come Autumn time… watch this fashionable space.
If you’d like to discuss some of Freshwater’s AW15 trend insight, or for a copy of our AW15 trend forecast document give us a call on 0207 067 1595 or email email@example.com. To find out more about Freshwater’s fashion and retail experience, read our case studies.