The online shopping and catalogue retailer challenged Freshwater to launch bonprix to the UK’s fashion media and target consumer audiences, build brand awareness, generate significant product placement coverage and drive increased traffic to

Through proactively communicating news of bonprix’s seasonal collections, latest product launches and key trend pieces through look books, media visits and fortnightly trend-led e-flyers, Freshwater managed to boost brand awareness and fulfil our brief.

Since working with the brand, we’ve consistently achieved high levels of on-going product placement coverage across all national, fashion, consumer lifestyle, regional and online media titles. To date our product placement coverage has generated more than 750 pieces of positive press coverage with a total reach of over 300 million.


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Impact Report 2017

Impact report 2017