When fashion retailer bonprix wanted to make the move from catalogue trading to online commerce, they approached Freshwater to help get the UK’s fashion press on board and UK consumers on site.

In the first instance, Freshwater developed a strategic on and offline proactive fashion PR campaign to build brand awareness and generate product placement coverage that featured the URL

We continue to consistently secure high levels of positive coverage across the UK’s most influential fashion and lifestyle media including the likes of, Daily Mirror, LOOK, InStyle, Prima and ITV’s This Morning.

After a successful launch period our work with bonprix has grown to include strategic brand partnerships, social media competitions, blogger outreach and celebrity seeding.


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Impact Report 2017

Impact report 2017