Curvissa appointed Freshwater in the six months post-launch to build awareness among consumer media and the blogging community alike, creating cut through in the competitive world of plus-size retail.

From delivering a slick press office generating extensive national product placement coverage to cultivating blogger relationships, money-can’t-buy endorsement and engagement activity, Freshwater’s work has launched Curvissa into the mainstream. 

Our blog reviews have been 99% positive thanks to the close working relationships we have initiated on behalf of the Curvissa brand within the plus-size blogging community,  and consolidated by the brand’s attendance at numerous events including Plus North and British Plus-Size Fashion Weekend.  To date, we have also secured in excess of 140 pieces of national coverage spanning The Sun, Daily Mirror, ITV’s This Morning, Take a Break, Good Housekeeping, as well as inclusion in plus-size magazines SLiNK, Evolve and Curvaceous Inc.


Contact us

0800 111

Impact Report 2017

Impact report 2017