Kilchoman Distillery

Kilchoman Distillery, one of the smallest independent distilleries in Scotland, engaged Freshwater to raise awareness and generate sales of its flagship product, Machir Bay whisky. 

From the outset, in addition to the consumer awareness campaign, we recognised a strong case to raise the profile of the story behind the brand - a family run business and the first distillery to be built on Islay for 125 years.  Our strategy of engaging with journalists and bloggers from key consumer, whisky, lifestyle and hospitality publications and websites was complemented by setting up business profile opportunities in the regional press.


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Impact Report 2017

Impact report 2017