One of the UK’s leading health and social care providers, Shaw healthcare, used Freshwater’s public relations and graphic design teams to increase brand recognition and awareness and differentiate its services.
Our graphic design team evolved its logo and produced a suite of sub-logos to communicate the range of products across the Shaw healthcare group. Through close consultation with the project team we created a new strapline and produced a complementary suite of coloured logos to help the audiences associate a specific colour with their particular service.
Following on from this, we produced a full set of brand guidelines for the client to adopt across all future communications channels.
Our Wales PR team also provided retained services which saw us develop a rolling plan of positive stories to emphasise the range of services Shaw provides and to highlight its geographical spread of care homes. This also saw us draft press releases each year on all of its Shaw Star Award winners and produce a video package of the event, which included interviews with winners and sponsors.
“The fact that they’re good listeners ensured they answered our brief and supported us as opposed to throwing lots of ideas and hoping that one will stick.”
Sean Tregonning, Shaw healthcare, Head of Marketing & Communications
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