Freshwater is currently implementing an integrated campaign to promote a new fibre broadband network funded by BT, the Welsh Government, EU and BDUK, that will ensure 96% of Welsh homes have access to world-class broadband speeds.

In addition to developing the brand identity and name, ‘Superfast Cymru’, Freshwater devised a three-year strategic marketing programme including press advertising, email-newsletter and direct mail campaigns, targeted Facebook advertising, and production of vehicle livery and business-specific marketing collateral.

Freshwater also implemented a specific Christmas advertising campaign to target people looking for gadgets and tech gifts that would benefit from superfast internet speeds.


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Impact Report 2017

Impact report 2017