Prima Brands

Freshwater devised and implemented a promotional strategy to increase sales of Haliborange children’s vitamins and supplements.

We created a “Back to School” leaflet aimed at highlighting the benefits of the products to the brand’s key female demographic. The leaflet contained key messages, a money-off incentive and a draw for their nominated school to win sports equipment.  200,000 copies of the leaflet were produced and distributed through the Belfast Telegraph and Daily Mirror, resulting in a 16% increase in sales throughout the key September / October 2012 period.


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Impact Report 2017

Impact report 2017