City & Guilds

Integrated campaigns are what Freshwater does best! A shining example is the work we did with City & Guilds (C&G).

We raised the profile of the qualification awarding organisation with Welsh Further Education (FE) colleges and private training providers by coordinating and delivering two integrated marketing and communication projects.

The Winning in Wales campaign sought to develop and maintain C&G’s links with employers and industry bodies across key sectors.

Freshwater designed a bold, bilingual brochure with a double page infographic. We also penned and formatted case studies for online use.

Secondly, the Social Care & Childcare Forum for Wales was developed as a policy conference for the social care and childcare sectors. Freshwater coordinated all elements of the event’s management in Cardiff. This included the full programme which featured keynote speakers, interactive workshops and debate panels. Creative services for the forum included a page on the C&G website, copy for pre-event e-mailers, banners for stages and networking areas and an event programme.


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Impact Report 2017

Impact report 2017