Royal National Lifeboat Institution (RNLI)

When Formula 1 team boss Ross Brawn joined forces with the RNLI to help raise £350,000 to fund a new lifeboat on the River Thames in London we were tasked with launching this exciting new initiative to the press.

We organised a media launch event at the RNLI Tower Lifeboat station and secured widespread coverage of the RNLI’s initiative and key messages across national, London, broadcast, regional and online channels.

Highlights included an RNLI branded broadcast by BBC London (both lunchtime and evening news slots), an interview in The Financial Times and a profile piece in the Mail on Sunday’s LIVE magazine.


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Impact Report 2017

Impact report 2017