Gala Retail Stores

Gala Retail Stores, Ireland’s third largest retailer in the convenience/forecourt sector, appointed the Freshwater Belfast team to manage their external communications.  

Our objectives were clear: to increase the number of independent retailers joining the Gala Retail network, increase consumer footfall and grow the Gala Retail Facebook community by 3,500 ‘likes’.

We set about meeting these objectives through a combination of targeting independent retailers directly, advocating Gala as an early adoptor of digital marketing and managing the three year RTE sponsorship package. 

Gala enjoyed a 5% increase in the number of retailers joining the group in 2011, and a 4.79% growth in customer numbers.


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Impact Report 2017

Impact report 2017