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Media Interview Training

A media interview can be an opportunity or a threat but, either way, it pays to be prepared.

The secret of success is to find out what ‘angle’ the journalist is taking, what information he or she has and to be clear about your own key messages. It’s also important to understand how the process works and how your interview could be used.  It’s easy to be daunted by the confidence and apparent technical expertise of a reporter, but with preparation and training, you can learn how to get your message across at the crucial moment.

What will this course cover?

This practical course covers both the theory and practice of media interviews, as participants are put through their paces giving mock press, radio and broadcast interviews with a journalist, live on camera.  Interview performances are played back on video while our expert trainer offers constructive feedback on their interview style. Participants will develop the skills to handle challenging questions from journalists with confidence and grace, and learn to communicate key messages when under pressure. 

As well as having plenty of practise at giving media interviews, they will also learn the theory behind what makes news, how journalists think and how to deal with the media in a proactive way.

    • Understand different interview environments and what the journalist is trying to get from the interview
    • Learn how to “bridge” from difficult questions to key messages
    • Understand where to use the phrases “off the record” and “no comment”
    • Avoid repeating negatives
    • Generate “positive news” opportunities
    • Find out how to use positive body language
    • Communicate a clear and consistent story in a crisis
    • Watch your recorded interviews on video playback and analyse your pitfalls
    • Take away your recorded interviews and a training handbook

Where is this course run?

We can come and deliver this course on your premises, or we can provide the venue at any location that’s convenient for you, either in the UK or in Europe.  We will provide camera, tripod, playback equipment and speakers. 

For the full media interview experience, this course can also be run in a TV film studio.

Post course support


We offer a free follow-up mentoring support service for twelve months after the training.  This includes a free phone rehearsal for each participant should they need this at short notice before an important media interview. 

For more information or to request a quote for this course, please email or call 0207 067 1597.

Also take a look at our expert trainer list, our specific sector expertise, or our list of clients.



Contact us

0207 067

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abp1 garnier1 guiness london_olympics lse nspcc osce royal_college_nursing virgin_money worldtradeorg
abp1 garnier1 guiness london_olympics lse nspcc osce royal_college_nursing virgin_money worldtradeorg

Impact Report 2017

Impact report 2017