Sectors

Healthcare

Our specialist healthcare team has an enviable reputation for its work with NHS trusts, commissioners, care partnerships and regulators. From running large-scale consultation programmes and delivering media training and bespoke products that engage stakeholders, to providing dedicated support through secondments to roles within NHS organisations.

Professional Services

Freshwater has advised a range of organisations operating in the professional services sector, providing strategic, insight-led marketing and communications for clients leading the field in law, architecture, accountancy, finance and more.

Public Sector

We have worked with public sector organisations across the UK for two decades and boast multiple places on major procurement frameworks for both the UK and Welsh Governments. From designing and delivering strategic, audience-led campaigns, to hosting senior politicians and C-suite execs at prestigious events, we pride ourselves on delivering powerful and measurable communications activity.

Trade Unions & Membership Organisations

We deliver high-impact conferences and offer communications advice to UK trade unions on how to recruit and retain members, engage with activists and launch headline-grabbing press and media campaigns, supporting the important role trade unions play in the workplace, and in society.

Port, Rail and Transport

Our transport specialists develop communications strategies to help organisations manage business critical challenges, exploit opportunities and effectively communicate with stakeholders. From rail to maritime, we work with operators through to supply chain manufacturers. We’re the only full-service communications agency to hold Railway Industry Association membership, and are proud to provide a full secretariat function to All-Party Parliamentary Group Rail in the North Group.

Education

Staff, students, parents, teachers, the wider academic community, government and local communities. The target audience for education bodies and organisations is as broad as it is diverse. Freshwater has significant experience in the education sector, and works with multiple groups to offer creative communication solutions.

Not-For-Profit

We help charities and not-for-profit organisations to leverage strategic communications to achieve their goals. We have created awareness raising, fundraising and behavioural change campaigns on behalf of major UK charities and are proud members of CharityComms, an independent membership network for third sector communications.

Energy

Our team of communication professionals has been working with clients in the energy sector and its supply chain for the last two decades. Learn more here.

Leisure and Retail

We have expertise in devising integrated campaigns which attract attention, drive footfall and stimulate customer loyalty. Whether running a PR campaign for a new attraction, enhancing a store’s profile by engaging local communities or maximising digital marketing opportunities to drive traffic to your website, we deliver all of our communication services with creativity and enthusiasm.

Not-For-Profit

We help charities and not-for-profit organisations to leverage strategic communications to achieve their goals. We have created awareness raising, fundraising and behavioural change campaigns on behalf of major UK charities and are proud members of CharityComms, an independent membership network for third sector communications.

Transport

Our transport specialists develop communications strategies to help organisations manage business critical challenges, exploit opportunities and effectively communicate with stakeholders. From rail to maritime, we work with operators through to supply chain manufacturers. We’re the only full-service communications agency to hold Railway Industry Association membership, and are proud to provide a full secretariat function to All-Party Parliamentary Group Rail in the North Group.

Education

Staff, students, parents, teachers, the wider academic community, government and local communities. The target audience for education bodies and organisations is as broad as it is diverse. Freshwater has significant experience in the education sector, and works with multiple groups to offer creative communication solutions.

Energy

Our team of communication professionals has been working with clients in the energy sector and its supply chain for the last two decades. Learn more here.

Property & Infrastructure

We use our property and infrastructure expertise and regional knowledge to advise organisations on how to apply powerful communications to engage effectively with communities and stakeholders. We help building designers and consultants to promote their skills, suppliers to market their products and developers to move smoothly through the planning process and communicate their visions.

Professional services

We plan strategic, insight-led campaigns for clients across a range of professional services including law, IT and accountancy. Engaging with the target market is crucial for people-focused services, and we have the experience and expertise to evolve brands, build reputations and help attract new clients.

Trade unions & membership organisations

We deliver marketing, communications and events services to UK trade unions, specialising in campaigns to recruit and retain members and engage with activists to support the important role trade unions play.

Healthcare Communications Agency

Waterfront Conference Company

Waterfront Conference Company is part of the larger Freshwater company group and was established in 1993. It is one of the UK’s leading providers of conferences for the Planning, Rail, Energy, and Ports sectors and has hosted a variety of professional events for 30 years.

Public Sector

We have worked with public sector organisations across the UK for almost three decades and boast multiple places on major procurement frameworks for both the UK and Welsh Governments. From designing and delivering strategic, audience-led, integrated campaigns to hosting senior politicians and C-suite execs at prestigious events, we pride ourselves on delivering powerful and measurable public sector communications activity.

Legal

Our marketing team includes experienced legal specialists who deliver end-to-end marketing services for our clients. Drawing on decades of specialist expertise, we help law firms leverage on and offline marketing channels to raise brand awareness, increase enquiries from potential leads and ensure maximum value for money in a competitive sector.

What our clients say:

Thanks for all your ideas, vision, advice, organisation, gently chivvying, efficiency, calmness and sheer hard work in delivering what we all think was an excellent event. We all had such confidence in your team and it made what could have been a hideously, stressful experience really positive and great fun.

Creative Wales

What our clients say:

“The Employment Rights Bill is a once-in-a-generation opportunity to restore workers’ rights and rebalance the power relationship between workers and employers. It’s been great to have Freshwater on board to help us drive awareness at this critical stage in the Bill’s journey.”

James Harrison, Institute of Employment Rights

What our clients say:

“We had provided a brief ahead of the training as we were looking for something tailored to our needs. The course that was delivered to us by highly experienced trainers had evidently been designed with exactly this in mind. It was really engaging, interactive, and very well-tailored to our needs. The entire team who attended got a lot out of it, coming away energised and with confidence to try out different approaches.”

Healthcare Inspectorate Wales

What our clients say:

Our staff handbook – the best designed document we’ve ever had!

1st Grade Care

What our clients say:

“My thanks for the slick manner in which Freshwater delivered again today. Our consortia partners and I valued the delivery and professionalism that Freshwater brought to today’s launch.”

Wales and Short Sea Ports, Associated British Ports

What our clients say:

“The team at Freshwater were a pleasure to work with. They understood the brief and applied the appropriate challenge and rigor to the process. The rebrand and relaunch was a good opportunity for the senior team to ensure that the business reflects their core values. The results are demonstrated in business performance, brand recognition, web and social media presence and a much stronger pipeline. They are lovely people and good fun to work with.”

Lexington